'In a time where personal assistant technologies are growing in popularity, we believe IDENTITY addresses a unique consumer need for help with sensitive tasks such as updating your financial account information,' said Marco Wirasinghe, product management vice president of LifeLock. With just a few taps on a smartphone, IDENTITY empowers people to switch credit cards, update credit card information, and change an address to keep accounts up-to-date. (NYSE: LOCK), an industry-leading identity theft protection company, today announced IDENTITY, a free mobile app that acts as a personal assistant to help manage online accounts. While sorting through Norton's plans that include all of these features can be confusing, if you take the time, you can have comprehensive device security in addition to protection from ID theft perpetrated by hackers and other criminals.New App, IDENTITY, Takes the Hassle Out of Managing Credit Cards and Online Accounts LifeLock Launches Free Mobile App to Act as Personal Assistant

Because LifeLock is part of the well-established cybersecurity services provider Norton, you can also get identity theft protection as an add-on to Norton’s antivirus software, password manager, and/or virtual private network. However, they are more expensive than those of some competitors. Annual LifeLock plans aimed specifically at identity theft protection come with a 60-day money-back guarantee. Professional reviewers consistently praise LifeLock for its full-featured plans and excellent identity restoration services from U.S.-based specialists. These plans can be tailored for individuals, couples, and families.

LifeLock offers three standalone identity theft protection plans that include dark web monitoring, alerts to credit card fraud, credit scores from the major credit bureaus, and other key features.

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